Glenn Deck, PGA from Pelican Hill Golf Club
The Voice of Your Customer
Engage me, Make me feel special,
Make me feel included, Make me feel valued,
Make me feel appreciated
Engage me; Tell me that you’re happy to see me,
Tell me that you’re happy to serve me,
Tell me that you’re happy I choose you,
Instead of your competitors
Engage me, Welcome me, as if I were a guest in your own home,
Tell me about how you are going to help me
Engage me, Thank me for choosing you,
Tell me it was a pleasure to serve me, invite me back,
Tell me that you will look forward to serving me again….
And mean it genuinely
Engage me, And I will return the favor by being an engaged customer
(and your biggest ambassador)
Engage me, Engage every part of me,
Engage my emotions, my laughter, my curiosity, my anticipation
Engage me, I want to be your customer!!
That’s why I’m here, And I will reward you with my patronage,
my referrals, and my loyalty!!
ENGAGE ME when you give a golf lesson!
Remember, what makes golf so hard for a lot of golfers is that the ball is not moving! Most golfers have too many swing thoughts and over think which diminishes their athletic skills. Keep your lesson simple, build confidence, and engage your students. Have the student give you a recap at the end of the lesson to see where you stand with your customer. Engage Me & Build Relationships!
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