ORLANDO, Fla. (Jan. 19, 2019) – PGA Members Nick Muller, Mark Rashell and Erik Wilson were honored as the national PGA Merchandisers of the Year for 2018 at the Mission Inn Resort & Club in Howey-in-the-Hills, Florida, before nearly 200 attendees and guests. The awards ceremony served as a kickoff to the PGA Merchandiser of the Year Conference and the 2019 PGA Merchandise Show Week.
The ceremonies were led by PGA President Suzy Whaley, Host David Marr III and PGA Magazine President Brian Folino.
“Tonight, we honor three very deserving PGA Professionals,” said Whaley. “The amount of time and effort they put into their profession to be honored this evening is something I hope they will cherish. They’re trendsetters and innovators who set the bar high for the rest of us to aspire to one day acheive such an accolade. They’re also the ones who give, not just to their facilities, but to their communities and their fellow PGA Professionals.”
“It’s a tremendous honor to meet these Members who are taking this Association and making it the best Association in the game of golf,” added Marr. “Each of these PGA Members took a different journey to becoming a PGA Professional and a national award winner. Each has been a joy to watch and an honor to celebrate.”
Erik Wilson, a PGA Member in the Southern California PGA Section and PGA Head Professional at The Grand Golf Club in San Diego, is the recipient of the 2018 PGA Merchandiser of the Year Award for Resort Facilities. As the PGA Head Golf Professional at The Grand Golf Club since 2012, his pioneering philosophy has helped deliver a steady growth in sales. His commitment to fostering personal relationships with golf vendors and customers has been a key to the facility’s success, along with his belief that a knowledgeable, motivated and empowered staff is his most valuable asset. Wilson’s use of a full-time club fitter and weekly fitting experiences through different vendors has led to a 40 percent increase in custom club sales. His willingness to take a chance on smaller growth brands has also been fundamental to his shop’s success.
“We’re nothing without the team we surround ourselves with,” said Wilson. “At our facility, we’re very prideful of the guest experience—what our guests expect in a certain level of service. We try and match that day in and day out, and our golf shop retail experience is part of that journey.”
“It’s a very special evening, and we’re honored to celebrate three such worthy PGA Professionals,” added PGA Magazine President Brian Folino.
Credit: PGA of America