By: Nikki Gatch, PGA Player Development Manager
As we approach the summer months, we can also look forward to longer days. This allows more opportunities for people to enjoy the game, and more opportunities for you to benefit from that. Time for golf is not just regulated to the weekend, there is plenty of time now after work for a lesson, a practice session, or a round. Have you considered reaching out to any local companies, corporations, or businesses near your facility and offering a Get Golf Ready class for their employees? You can sell not only the benefit of learning the game in a fun, relaxed group setting, but you can also sell the value that the game would bring the employees: relationship and team building, leadership development, business generation, and health and wellness benefits. Many Southern California facilities have seen great success in offering corporate Get Golf Ready programs. Not only is one GGR class able to bring in $600-800 for you or your facility, it allows you to introduce your facility and the programs you offer to potential new customers. If you or someone on your staff has an existing relationship with someone at a nearby business, that is the easiest way to begin the conversation. Sometimes even approaching the HR department at a business is a great start. The PGA has developed several useful tools and resources to help you get started in reaching out and promoting a program, from surveys that can be sent to the employees to gauge their interest level and preferred days/times, to email templates that can be sent to promote the classes, to online registration solutions. All of these marketing materials can be customized to fit your needs as well as the business you are working with.
I would be happy to assist you with this process, as I know it will prove beneficial to you and your facility. And summer is the perfect time to promote a program like this! Take advantage of the longer days! I can be contacted at firstname.lastname@example.org or 760.534.1370.