Offer a Guided Tour to New Golfers
Steve Adamiak on the importance of offering a guided tour to new golfers:
Golf is often an intimidating game to undertake, and those new to the game are often stymied when it is time to pursue those first few rounds at the course. For the past decade or more, I have offered a service that walks our newest women golfers through the process from arrival at the facility, checking in to warm up before the round and etiquette on the golf course. We even go over where to leave the golf cart afterward and what the appropriate amount to tip course staff might be. It starts in the parking lot upon arrival. Where do you put your bags? Why is that guy taking them out of my trunk? I explain the bag drop procedure and offer guidance on what to tip if staff makes them feel welcome. If they have a 9:00 a.m. tee time, I stress the need to arrive at least 30 minutes early to ensure they are on the tee at their allotted tee time. We head to the golf shop for check-in. After checking in, we making sure they have scorecards and pencils on their golf carts and discuss the proper way to use the sand can on the golf cart. We locate the practice green to emphasize the opportunities available prior to their round. Once on the course, we go over where to park the golf carts during play of each hole, making sure to keep an ample distance from tee boxes and greens. We go over how to repair ball marks and where to place the flagstick while completing each hole. Then we return the carts to the appropriate location and post our scores (if registered in the USGA GHIN System). I show them the food & beverage services available and remind them of the amenities offered in our golf shop. These new players leave with a level of comfort and confidence that will carry over to their next trip at our course. The sessions take two hours, as we cover all aspects of the process, one step at a time.
Steve Adamiak on the business impact of offering a guided tour to new golfers:
The group atmosphere is always beneficial in these scenarios. The golfers ask questions and we talk about the facility as a whole. I am able to discuss my group and private lesson packages and stress the benefits that being active in golf can bring to one’s life, whether physically, mentally, or even socially. Over the years, I have walked almost 300 new women golfers through this process and many of them play often to this day. Some still frequent our public facility, while others have joined local clubs and are active within them. Many come back to me for lessons and clinics, and it is a great feeling to know that wherever they may be enjoying the game, they got their start in our program. With over 120 women per year attending our clinics, we are growing the game and creating a lifetime of fun rather than intimidation and apprehension.