Offer Women’s Clinics that are Enjoyable, Educational and Encouraging
Heidi Richardson on the importance of offering women’s clinics that are enjoyable, educational and encouraging:
I offer a one-hour women’s clinic every Saturday morning at 11:00 a.m. to provide structure and reliability for our women golfers at Encinitas Ranch Golf Course. These weekly sessions are warm and encouraging and provide a comfortable environment for women of all skill levels. Ensuring that a diverse group of golfers enjoy these sessions is vital to the success of the program. Beginners can learn and play with more experienced women golfers, and together they all take something different away from the clinics each week. We do not solely address the physical aspects of learning golf, but speak in depth about overcoming nerves and building confidence. We discuss where and how to practice, how to get out onto the course, equipment needs and anything else they want to know. I always tell them that no questions are too small so all needs can be addressed. On my website, I state that “success is guaranteed.” That’s not a measure of skill for beginners, but a reflection on their enjoyment when playing golf, and their ability to comfortably speak about the game with confidence. That’s when they can say they are golfers! More experienced players can utilize the private practice facility to work on golf swing goals, and become connected with other women golfers at the course. We teach with the needs, skills and goals of each individual student in mind. We use video analysis to work on all aspects of the game, like chipping, putting and full swing. We discuss Rules, etiquette and why golf is the best game out there, while encouraging laughs and smiles by all.
Heidi Richardson on the business impact of offering women’s clinics that are enjoyable, educational and encouraging:
When enticing women to take up the game of golf, or to get involved in events at your facility, ensuring they know that your women’s clinics are geared towards their needs is important. Stressing “no pressure” golf instruction in your marketing is vital. Generally, women value the social aspect of golf, as well as knowing the Rules and what to do on the course. This information is an important part of our Saturday morning sessions. We have run these clinics for 19 years and have seen participation increase by 25 percent over the past five years. In 2016, we had nearly 100 women attend our Saturday sessions and the success of this program has provided residual benefits around the facility. A promising trend I have recognized is the participation of all family members in our clinics and in playing the course on weekends. Many participants in my women’s clinics are moms of our youth golfers. They want to join the fun and play with their spouses and kids. Finally, I encourage my beginners to get started with purchasing some of the accessories and supplies they will need, such as balls, tees, hats, ball markers, clothing and clubs. The more people participating in our programs, the better the club does in all departments, while growing the game throughout the entire family.