Create a Coaching Program That Focus on Relationships, Physical and Mental Aspects
Geoff Dean on the importance of creating a coaching program that focuses on relationships, physical and mental aspects:
After 25 years of playing and teaching golf, I developed a coaching philosophy that enables students to learn and improve in a fun, social setting, where relationships and trust are forged. With over 1,500 golf members at PGA West, diversifying our golf instruction program is important, and providing options is a great way to build your teaching business. We truly strive to offer something for everyone. Weekly clinics help improve mechanical and physical abilities, while helping the students manage their game mentally on the course. In an effort to highlight the member’s experience, retention, and improvement, I offer a daily clinic structure where students attend for 60 minutes a day, five days a week. Each day of the week covers a different topic. For instance, Monday’s may be putting instruction, and we’ll cover the proper set up and swing on the first Monday, and the mental aspect of putting on the following Monday. This structure diversifies the sessions each week while covering all aspects of the game over the course of the program. Other topics include driving, fairway woods, hybrids, and irons – 100 yards and in and on-course play and bunkers. We offer this program from November to May. Finally, over the past two years, more than 50 members have signed up for our 30-day coaching program. This coaching program allows an unlimited number of lessons over a 30-day period, a fantastic way to get to know your members and create a real coaching environment for optimizing their golf games.
Geoff Dean on the business impact of creating a coaching program that focuses on relationships, physical and mental aspects:
Promoting instruction through clinics has been successful, as many members are actively participating in PGA West instruction programs. Over the past two years, we had 360 members sign up for the daily clinics, with an even split of men and women golfers. More than 50 members have participated in the 30-day coaching program, and nearly 100 have participated in some sort of multiple-day package. Of all the participants in our clinic programs, more than 90 percent have come to us for private lessons as well. Through these player development endeavors we are creating more personal relationships with our members. This personal attention begins as early as the new member orientation, where I present an overview of what we do as PGA Professionals. I am also very active in communicating before and after each lesson. My written and video feedback helps students as they practice between sessions. Lastly, each member receives a tremendous amount of emotional support and encouragement to facilitate confidence during the learning process. This learning platform shows all members, as well as our bosses, the value we bring to the table. It plants the seeds to get members of all skill levels into our clinics, learning, practicing, and ultimately playing and enjoying better golf.