The start of the year brings the discussion of goals. As instructors we ask our students to create goals and we help them develop a plan to accomplish them. Now, what are your goals as a coach? Maybe you haven’t thought about what you want to accomplish this year. Goals give us a target to go for and provide motivation to take action. Goals must include an outcome goal and process goals that will describe how you will achieve the outcome goal.
As a coach you could have goals pertaining to:
- Business development- how many lessons you will give?
- Business Marketing- what marketing avenues will you use to increase and retain business?
- Coaching skills- how will you improve your skills as a coach this year? Attend teaching summits, read books, network with top teachers to learn their best practices, etc.
- Adding value to your students- will you purchase new training aids, technology, provide other services, etc. to add value to the student’s lesson experience.
As PGA professionals we ask our students to do what is necessary to get better and we support those efforts. We also need to strive to push ourselves to get better as coaches and increase our business. Your student won’t get better without practice and we will not improve without our own “practice”. Just like other professionals like doctors and lawyers have practices, we as PGA professionals must continue to make improvements in our own skills to better serve our current and future students. Making adjustments in our current environment is crucial. Those that will thrive are the ones that will have a plan to achieve goals to increase business and improve their skill set. Let’s make 2013 a great year!
Rick Sessinghaus Psy.D, PGA is Director of Instruction at Chevy Chase CC in Glendale. He is the author of Golf: The Ultimate Mind Game. To learn more you can visit www.RickSessinghaus.com.
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