By Bill McKinney, PGA
I’ve attended several Teaching and Coaching Summits over the years, but this past one at Desert Willow was simply awesome! We had some big names including Pia Nilsson and Lynn Marriott of Vision 54, Henry Brunton from Canada, the legendary Bill Harmon. But I’d like to highlight our SCPGA professionals who all presented beautifully with incredible insights. Here is how I’m permanently changed:
From the iconoclastic Jason Taylor, I learned the hard facts about making a living as a teaching professional—put in 24 hours a week at $50 per hour for 46 weeks a year and your income is approximately $52,000. The message is that we can’t just expect to just show up like rock stars a few minutes before our lesson, give the lesson, then just leave the building with check in hand. If I can command more for a lesson, then I’ll make even more.
From Ken Ferrell, I learned the Best Practices about targeting new golfers with clinics through home builders, financial planners, mortgage brokers, yoga instructors and health clubs…among so many more great ideas about how we can grow the game and our business.
From Susan Roll, Juliette Vaughn, and Lori Brock, I learned to be more attuned to women in the game and how we can engage them more by creating Connection.
From Nikki Gatch and Lawrence Gilbert, I learned that even in country clubs there’s always a way to shake up the culture enough to encourage the members to participate in clinics and coaching by using themes like wine, cigars, and cognac.
Don’t get me wrong, the ‘Headliners’ were great too—Henry’s modern coaching, Pia and Lynn’s coaching players to actually play, Bill’s iconic stories and coaching methods…but seriously, our locally grown professionals were every bit as informative, entertaining, and inspirational as anyone I’ve ever listened to in these venues. My point is this, we have an exceptional section with multiple stars who are capable of mentoring some life back into the game in these troubled times. If you have read this far, chances are you are also a person who has a burning desire to make a difference. Step up and be a part of the solution in the best way you can.