Thomas Szwedzinski is a PGA Golf Instructor at GolfTEC – Oxnard in Oxnard, California.Use Programs and Promotions to Upsell Resort Guests
Conduct a 100-Yard Challenge at Your Club
Thomas Szwedzinski on the importance of conducting a 100-Yard Challenge at your club:
At a previous facility, we wanted to offer parents and youth golfers more opportunities to play golf together at our private club. So we created a family night where we made every hole a 100-yard par-3, leveling the playing field so everyone could compete. There was no charge to participate in this nine-hole event, and it was great fun. We held the event once a year, for three years, on a warm July evening, with a 5:00 p.m. start, so it didn’t affect play for the day. We got the word out with posters, in our monthly newsletter, with personal communication in the golf shop and with signage on the golf cars. The event grew each year, starting at 79 players, then 90, then up to 120, and so we used both nines. Each player picked his or her own handicap, with a target score for everyone of a 1-under 35. It wasn’t about the lowest score winning. It was a club bonding experience. Group sizes generally ranged from four to six; winners split the pot. We made a big deal of the awards presentation. The event is being continued at the club.
Thomas Szwedzinski on the business impact of conducting a 100-Yard Challenge at your club:
Since there was no entry fee, there was no official event revenue. The goal was to provide more togetherness for the families. But we had an optional barbecue after golf, $15 for adults and $8 for youth golfers. So there was some revenue for the food & beverage department. Last year, 100 people stayed for the barbecue; we also realized $500 revenue from the beverage cart. We made a donation to a pet adoption agency. Players were given the option, when checking in for the tournament, to donate. Each player offering a $25 donation received a pet gift bag.