Organize Women’s Travel Consisting of Golf and More
Tasha Browner Bohlig on the importance of organizing women’s travel consisting of golf and more:
The customized travel opportunities we create for our club’s women members have been highly popular and include many activities beyond rounds of golf. We have an active women’s club with over 150 women and our trips attract women of all skill levels. Our most recent trip included women who are newer to golf (having played for less than three years). Before the trip flyer goes out to the membership, we meet with our women’s board and some who may be interested in going, to get their ideas. We tailor each trip to the skill levels of the golfers as well as their interests off the course. Our goal is for our trip participants to have fun and not be intimidated by the golf events or formats. For our most recent trip in July, we stayed at the Fairmont Grand Del Mar (a two-hour drive), Sunday through Tuesday, and utilized the Grand Golf Club at the resort. A total of 28 women went, ages 50 through 70, accompanied by two instructors, with a waiting list of 22 women. Our trip began with a golf clinic, a nine-hole scramble and then a champagne welcome reception, dinner and special event: Paint/Plant Nite. Each attendee painted on canvas or made a small terrarium and in addition, received welcome bags delivered to her room. On Monday, the women played 18 holes (two best balls of foursome) followed by a group lunch and prizes. Optional instruction was available on the practice range in the afternoon, although most women chose to go to the spa or pool. On Monday night, we had an organized dinner at the resort. On Tuesday, we had an 18-hole shamble, followed by lunch and then the trip home. Following the trip, we emailed the women a survey and put handwritten thank-you notes in their lockers.
Tasha Browner Bohlig on the business impact of organizing women’s travel consisting of golf and more:
With the exception of dinner at the welcome reception, food is not included in the trip fee. We bring substantial revenue to the resort, which offered us discounted rates for golf and hotel rooms. Our revenue comes from a per-person fee built into the trip price. The women love going on these trips and we have countless requests to do many of them per year. These trips also create revenue for our club with increases in rounds, as many women are meeting one another on trips and then creating new groups and playing much more once they return home. They also take more lessons and spend more time at the club as a result.