Paul Levy on the importance of hiring women PGA Professionals:
A main component of my job is to ensure that our staff connects with our members in the most effective way. To ensure effective customer connection, we have always had at least one woman PGA member or apprentice on our professional staff. We have found that a woman PGA Professional is generally able to connect with women a little easier, and can provide overall comfort as it relates to situations both on and off the golf course and especially in teaching situations. No matter how effective a communicator a male PGA Professional may be, a woman in the same position has often proven to create a more effective communication dynamic. Furthermore, we have noticed that women PGA Professionals are able to suggest improvements in certain key areas of our operation that many others may have missed. In short, having a woman on staff that can truly take care of and understand all of our members’ needs has proven extremely valuable.
Paul Levy on the business impact of hiring women PGA Professionals:
At Toscana Country Club, we have a golf school taught by Bill Harmon and Mallory Carr, PGA apprentice, available just for women. This woman-only environment aspect has benefits to women golfers with the end goal being retention in the game. Many times we hear stories where women were not comfortable in their early golf experiences so they do not stay in the game. Some students feel more at ease and are able to learn the game at their pace and style without fear of judgment which can be one of those reasons for leaving the game for some. The business impact of having a woman PGA Professional on staff is not something that can be quantified by normal metrics, but its effects certainly can be seen. Since bringing on a woman PGA Professional, we have gotten more women (and even men) involved in the game. I would encourage any PGA Professional at any type of facility to do everything possible to hire at least one woman representative on the professional staff when the opportunity arrives. They will help ensure the best overall and well-rounded member experience.