Conduct a Ryder Cup-Themed Tournament
Evan Colavincenzo on the importance of conducting a Ryder Cup-themed tournament:
We have two men’s breakfast mixers annually at our private club. In July of last year, we decided to use a Ryder Cup format for one of the events. Since it was a Ryder Cup year, and the event was being played in the U.S., we decided to springboard off it, using it as a promotional and educational tool for our membership so they could get a feel for what the players were experiencing. It was important to communicate clear details of the match play: better ball on the front nine and alternate shot on the back nine. We had a live microphone in the staging area, where we checked in attendees and gave instructions. We color-coded the carts: red, white and blue for the “U.S. team,” yellow and blue for the “European team.” Groups could win one point per hole. We created pairings of players with similar abilities. We had 80 players, a good turnout; we closed the course in the morning. The event, held on a Saturday, began with breakfast, and was followed by a shotgun start, lunch and the presentation of prizes and awards. It was a typical day, overcast in the morning and then the sun broke out, dreary European weather in the morning, Santa Barbara in the afternoon. There was lots of camaraderie among the teams. Everyone wanted to play well.
Evan Colavincenzo on the business impact of conducting a Ryder Cup-themed tournament:
It was important for us to provide a nice event, cover our costs and salute the Ryder Cup. For prizes, we ordered hats and t-shirts featuring the Ryder Cup logo. Players could choose among white, navy and burgundy silk-screened Ryder Cup t-shirts, with the same color choices in caps. We also had five logoed towels as closest-the-hole prizes. The tournament winners received a nice memento from the 2016 Ryder Cup at Hazeltine. The cost for each player to participate was $57. Each shirt-and-hat combo cost me $11; the towels were $10 each; and food & beverage was $39 per person. So, I made $12 per person profit. We will do this tournament again. In fact, we are considering doing a Presidents Cup-style tournament on the alternate years. We figure that as long as we don’t overdo it, the novelty will be there. Our members like doing something different.